The success of Benetton Group is based on continuous experimentation with materials, design, processes and finishes. It all began more than fifty years ago, when Luciano and Giuliana Benetton produced a wool sweater in yellow instead of the neutral colors that were customary at the time. This approach continued over the decades, with innovations that progressively improved our products, even the apparently simplest ones.
Today, that journey is reflected in a series of projects and initiatives involving the introduction into our collections of yarns, treatments, concepts and aesthetic solutions that enable our brands to create a bridge to the future.
Today, that journey is reflected in a series of projects and initiatives involving the introduction into our collections of yarns, treatments, concepts and aesthetic solutions that enable our brands to create a bridge to the future.
